Marketing Your Clinical Practice: Ethically, Effectively, Economically: Ethically, Effectively, Economically 4th Edition
Description of Marketing Your Clinical Practice
Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants.
Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations.
About the Author
Neil Baum, MD, is a urologist in private practice and a clinical associate professor of urology at the Louisiana State University Medical School and the Tulane Medical School, both in New Orleans. He has served on the editorial boards of Postgraduate Medicine, Uro-Care, Medical Office Biller, Cost & Quality, Physician’s Payment Update, and Physician’s Marketing and Management and has been a monthly contributor to American Medical News and Health and Fitness.
Gretchen Henkel is an award-winning professional writer whose work has appeared in the Los Angeles Times, Los Angeles Daily News, UCLA Health Insights, Oncology Times, Neurology Today, Anesthesiology and Better Health.
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