Decision Making in a World of Comparative Effectiveness Research: A Practical Guide

Description of Decision Making in a World of Comparative Effectiveness Research

In the past decade there has been a worldwide evolution in evidence-based medicine that focuses on real-world Comparative Effectiveness Research (CER) to compare the effects of one medical treatment versus another in real world settings. While most of this burgeoning literature has focused on research findings, data and methods, Howard Birnbaum and Paul Greenberg (both of Analysis Group) have edited a book that provides a practical guide to decision making using the results of analysis and interpretation of CER.

Decision Making in a World of Comparative Effectiveness Research contains chapters by senior industry executives, key opinion leaders, accomplished researchers, and leading attorneys involved in resolving disputes in the life sciences industry. The book is aimed at ‘users’ and ‘decision makers’ involved in the life sciences industry rather than those doing the actual research. This book appeals to those who commission CER within the life sciences industry (pharmaceutical, biologic, and device manufacturers), government (both public and private payers), as well as decision makers of all levels, both in the US and globally.

About the Author

Howard G. Birnbaum is a Principal at Analysis Group. Dr. Birnbaum’s professional interest is performing economic investigations regarding the comparative effectiveness and value of medical services and products and health economics of specific conditions using real world data from administrative claims files, medical records, and surveys of patients and physicians, as well as clinical trial data.

Paul E. Greenberg is the Director of Analysis Group’s Health Care Practice and specializes in health economics, both in health outcomes research and in complex business litigation. He consults to pharmaceutical, biotechnology, and medical device companies concerning the health economics profiles of specific diseases and medical products.

Read more about: Howard G. Birnbaum, Paul E. Greenberg